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Customer Acquisition Cost (CAC): Difference between revisions
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Customer Acquisition Cost (CAC) (view source)
Revision as of 15:04, 4 December 2022
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CAC(\Delta t)=\frac{S_x+M_x}N | CAC(\Delta t)=\frac{S_x+M_x}N | ||
</math> | </math> | ||
== Details == | |||
=== Sales Expenses (S<sub>x</sub>)=== | |||
Sales Expenses includes | |||
* the wages all of the personnel in Sales, including commissions | |||
* all expenses for tools uses by this personnel | |||
* excluding company-wide tools like email, chat, data storage etc. | |||
{{RFC_Metric|number=22/0001|title=Customer Acquisition Cost (CAC)|version=0.9|status=proposal|type=metric}} | {{RFC_Metric|number=22/0001|title=Customer Acquisition Cost (CAC)|version=0.9|status=proposal|type=metric}} | ||