Customer Acquisition Cost (CAC): Difference between revisions

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{{infobox | test=foo}}
= Customer Acquisition Cost (CAC)=
= Customer Acquisition Cost (CAC)=


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== Definition ==
== Definition ==
Sum of all sales (Sx) and marketing expenses (Mx) in the time period (t) divided by the number of new customers (N) acquired in that time period.  
Sum of all sales expenses (S<sub>x</sub>) and marketing expenses (M<sub>x</sub>) in the given time period (<small>&Delta;</small>t) divided by the number of new customers (NC) acquired in that time period.  


<math>
<math>
CAC(t)=Sx+Mx/N
CAC(\Delta t)=\frac{S_x+M_x}N
</math>
</math>


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