Customer Acquisition Cost (CAC): Difference between revisions

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CAC(\Delta t)=\frac{S_x+M_x}N
CAC(\Delta t)=\frac{S_x+M_x}N
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== Details ==
=== Sales Expenses (S<sub>x</sub>)===
Sales Expenses includes
* the wages all of the personnel in Sales, including commissions
* all expenses for tools uses by this personnel
* excluding company-wide tools like email, chat, data storage etc.


{{RFC_Metric|number=22/0001|title=Customer Acquisition Cost (CAC)|version=0.9|status=proposal|type=metric}}
{{RFC_Metric|number=22/0001|title=Customer Acquisition Cost (CAC)|version=0.9|status=proposal|type=metric}}