Customer Acquisition Cost (CAC): Difference between revisions

Customer Acquisition Cost (CAC) (view source)

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-{{infobox | test=foo}}
 = Customer Acquisition Cost (CAC)=
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 == Definition ==
-Sum of all sales (Sx) and marketing expenses (Mx) in the time period (t) divided by the number of new customers (N) acquired in that time period.
+Sum of all sales expenses (S<sub>x</sub>) and marketing expenses (M<sub>x</sub>) in the given time period (<small>&Delta;</small>t) divided by the number of new customers (NC) acquired in that time period.
 <math>
-CAC(t)=Sx+Mx/N
+CAC(\Delta t)=\frac{S_x+M_x}N
 </math>