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Customer Acquisition Cost (CAC): Difference between revisions
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Customer Acquisition Cost (CAC) (view source)
Revision as of 15:09, 4 December 2022
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== Details == | == Details == | ||
'''Sales Expenses''' (S<sub>x</sub>) | '''Sales Expenses''' (S<sub>x</sub>) include | ||
* the wages all of the personnel in Sales, including commissions | * the wages all of the personnel in Sales, including commissions | ||
* all expenses for tools uses by this personnel | * all expenses for tools uses by this personnel | ||
* excluding company-wide tools like email, chat, data storage etc. | * excluding company-wide tools like email, chat, data storage etc. | ||
'''Marketing Expenses''' (M<sub>x</sub>) include | |||
* the wages all of the personnel in Marekting | |||
* all expenses for tools uses by this personnel | |||
* excluding company-wide tools like email, chat, data storage etc. | |||
* including Ad Spend in the given time period <small>Δ</small>t | |||
{{RFC_Metric|number=22/0001|title=Customer Acquisition Cost (CAC)|version=0.9|status=proposal|type=metric}} | {{RFC_Metric|number=22/0001|title=Customer Acquisition Cost (CAC)|version=0.9|status=proposal|type=metric}} | ||