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• 11:22, 8 March 2023 Mara Melão talk contribs created page File:Mara.profile.picture.jpg
• 11:22, 8 March 2023 Mara Melão talk contribs uploaded File:Mara.profile.picture.jpg
• 11:21, 8 March 2023 Mara Melão talk contribs created page User:Mara Melão (Created page with "== Mara Melão == Mara Melão (* April 28, 1993) is a Portuguese Revenue Data Engineering Lead.")
• 15:11, 21 February 2023 Mara Melão talk contribs created page Churn Rate (Created page with "Churn rate refers to the rate at which customers or subscribers discontinue using a product or service over a given period of time. It is a metric used to measure customer retention and is typically expressed as a percentage. == Definition == Determine the time period (\Delta t\) for which you want to calculate the churn rate (e.g., a month, a quarter, a year). <math> Churn Rate = (\frac{Total Number of Customers lost \Delta t\}{Total Number of Customers at the begin...")
• 11:45, 21 February 2023 Mara Melão talk contribs deleted page Customer Lifetime Value (LTC) (content was: "Customer lifetime value (CLV) is a metric that estimates the total value a customer brings to a business over the duration of their relationship with the business. It is an important concept for businesses because it helps them understand the long-term revenue potential of a customer, and helps them make decisions about how much to invest in acquiring and retaining...", and the only contributor was "Mara Melão" (talk))
• 11:44, 21 February 2023 Mara Melão talk contribs created page Customer Lifetime Value (CLV) (Created page with "Customer lifetime value (CLV) is a metric that estimates the total value a customer brings to a business over the duration of their relationship with the business. It is an important concept for businesses because it helps them understand the long-term revenue potential of a customer, and helps them make decisions about how much to invest in acquiring and retaining customers. == Definition == <math> Customer Lifetime Value (CLV) = (ARPA \times\ Gross Margin) / Churn Ra...")
• 11:43, 21 February 2023 Mara Melão talk contribs deleted page Customer Lifetime Value (CLV) (content was: "A customer lifetime value is a prediction of the total amount of money that a customer will spend in your business over the entire course of their relationship with you. This value is important because it can help you determine how much you can afford to spend on acquiring new customers, as well as how much you should invest in retaining existing customers. A...", and the only contributor was "Steven Morell" (talk))
• 11:05, 21 February 2023 Mara Melão talk contribs created page Customer Lifetime Value (LTC) (Created page with "Customer lifetime value (CLV) is a metric that estimates the total value a customer brings to a business over the duration of their relationship with the business. It is an important concept for businesses because it helps them understand the long-term revenue potential of a customer, and helps them make decisions about how much to invest in acquiring and retaining customers. == Definition == <math> Customer Lifetime Value (CLV) = (ARPA \times\ Gross Margin) / Churn Ra...")
• 12:36, 8 December 2022 Mara Melão talk contribs created page Annual Recurring Revenue (ARR) (Created page with "Annual Recurring Revenue (ARR) is a metric used to measure the predictable revenue that a business can expect to receive on an annual basis from its recurring revenue streams. This typically includes revenue from subscriptions or other recurring sources, such as membership fees or contract-based services. In a simplified scenario ARR can be calculated by multiplying a company's Monthly Recurring Revenue (MRR) by 12. However most SAAS companies prefer breaking down the to...")
• 10:06, 8 December 2022 Mara Melão talk contribs created page Monthly Recurring Revenue (MRR) (Created page with "Monthly Recurring Revenue (MRR) is a metric used to track the amount of predictable revenue that a company can expect to receive on a regular basis. This typically includes revenue from subscriptions or other recurring sources, such as membership fees or contract-based services. MRR is an important metric for businesses that rely on recurring revenue streams, as it provides a way to track the growth and stability of their revenue over time. It is typically measured on a...")
• 14:03, 5 December 2022 User account Mara Melão talk contribs was created