Customer Lifetime Value (CLV): Difference between revisions

Customer Lifetime Value (CLV) (view source)

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Revision as of 11:44, 21 February 2023 (view source) Mara Melão (talk \| contribs) (Created page with "Customer lifetime value (CLV) is a metric that estimates the total value a customer brings to a business over the duration of their relationship with the business. It is an important concept for businesses because it helps them understand the long-term revenue potential of a customer, and helps them make decisions about how much to invest in acquiring and retaining customers. == Definition == <math> Customer Lifetime Value (CLV) = (ARPA \times\ Gross Margin) / Churn Ra...")		Latest revision as of 12:48, 21 February 2023 (view source) Mara Melão (talk \| contribs) No edit summary
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	{{RFC_Metric\|number=22/0105\|title=Customer Lifetime Value(CLV)\|version=0.9\|status=proposal\|type=metric}}		{{RFC_Metric\|number=23/0105\|title=Customer Lifetime Value(CLV)\|version=0.9\|status=proposal\|type=metric}}

	== See also ==		== See also ==