Customer Acquisition Cost (CAC): Difference between revisions

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== Details ==
== Details ==


'''Sales Expenses''' (S<sub>x</sub>) include
;Sales Expenses (S<sub>x</sub>) include
* the wages all of the personnel in Sales, including commissions  
* the wages all of the personnel in Sales, including commissions  
* all expenses for tools uses by this personnel
* all expenses for tools uses by this personnel
* excluding company-wide tools like email, chat, data storage etc.
* excluding company-wide tools like email, chat, data storage etc.


'''Marketing Expenses''' (M<sub>x</sub>) include
;Marketing Expenses (M<sub>x</sub>) include
* the wages all of the personnel in Marekting
* the wages all of the personnel in Marekting
* all expenses for tools uses by this personnel
* all expenses for tools uses by this personnel