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Customer Acquisition Cost (CAC): Difference between revisions
Customer Acquisition Cost (CAC) (view source)
Revision as of 15:20, 4 December 2022
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== Details == | == Details == | ||
;Sales Expenses (S<sub>x</sub>) include | |||
* the wages all of the personnel in Sales, including commissions | * the wages all of the personnel in Sales, including commissions | ||
* all expenses for tools uses by this personnel | * all expenses for tools uses by this personnel | ||
* excluding company-wide tools like email, chat, data storage etc. | * excluding company-wide tools like email, chat, data storage etc. | ||
;Marketing Expenses (M<sub>x</sub>) include | |||
* the wages all of the personnel in Marekting | * the wages all of the personnel in Marekting | ||
* all expenses for tools uses by this personnel | * all expenses for tools uses by this personnel | ||