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• 11:44, 21 February 2023 Mara Melão talk contribs created page Customer Lifetime Value (CLV) (Created page with "Customer lifetime value (CLV) is a metric that estimates the total value a customer brings to a business over the duration of their relationship with the business. It is an important concept for businesses because it helps them understand the long-term revenue potential of a customer, and helps them make decisions about how much to invest in acquiring and retaining customers. == Definition == <math> Customer Lifetime Value (CLV) = (ARPA \times\ Gross Margin) / Churn Ra...")
• 11:43, 21 February 2023 Mara Melão talk contribs deleted page Customer Lifetime Value (CLV) (content was: "A customer lifetime value is a prediction of the total amount of money that a customer will spend in your business over the entire course of their relationship with you. This value is important because it can help you determine how much you can afford to spend on acquiring new customers, as well as how much you should invest in retaining existing customers. A...", and the only contributor was "Steven Morell" (talk))
• 13:13, 9 December 2022 Steven Morell talk contribs created page Customer Lifetime Value (CLV) (Created page with "A customer lifetime value is a prediction of the total amount of money that a customer will spend in your business over the entire course of their relationship with you. This value is important because it can help you determine how much you can afford to spend on acquiring new customers, as well as how much you should invest in retaining existing customers. A customer's lifetime value is typically calculated by estimating the average amount of money they will spend with...")