Talk:Customer Acquisition Cost (CAC)
Revision as of 19:01, 8 March 2023 by JonathanGregory (talk | contribs) (Add time-delay/cohort view)
Might make sense to include a time-delay according to the deal-cycle of the company. E.g. for a deal-cycle of 6 months, take the CAC of 6 months ago and compare it to customers won this month. Basically a cohort-based look at CAC.