Benchmarks

Best Practices

Definitions

Legal

Metrics

Customer Acquisition Cost (CAC)
Customer Lifetime Value(CLV)
CAC-LTV-Ratio
Churn Rate
Revenue Churn Rate
Repeat Purchase Rate
Magic Number
Monthly Recurring Revenue (MRR)
Committed Monthly Recurring Revenue (CMRR)
Annual Recurring Revenue (ARR)
ARR Growth Rate
Net Promoter Score (NPS) - Two Types tNPS and rNPS
Customer Retention Rate (CRC)
Customer Retention Cost
Customer Satisfaction Score
Customer Engagement Score
Win Rate
Win/Loss Ratio



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