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• 11:45, 21 February 2023 Mara Melão talk contribs deleted page Customer Lifetime Value (LTC) (content was: "Customer lifetime value (CLV) is a metric that estimates the total value a customer brings to a business over the duration of their relationship with the business. It is an important concept for businesses because it helps them understand the long-term revenue potential of a customer, and helps them make decisions about how much to invest in acquiring and retaining...", and the only contributor was "Mara Melão" (talk))