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• 11:43, 21 February 2023 Mara Melão talk contribs deleted page Customer Lifetime Value (CLV) (content was: "A customer lifetime value is a prediction of the total amount of money that a customer will spend in your business over the entire course of their relationship with you. This value is important because it can help you determine how much you can afford to spend on acquiring new customers, as well as how much you should invest in retaining existing customers. A...", and the only contributor was "Steven Morell" (talk))