CAC-LTV-Ratio

From Open SaaS Wiki
Revision as of 16:47, 4 December 2022 by Steven Morell (talk | contribs) (Created page with "The CAC Ratio looks at how much Sales & Marketing expense you spend to buy $1 of new ARR. It’s the inverse of the Magic Number, which measures how much new ARR is created for each $1 of Sales & Marketing expenses. == Definition == CAC Ratio = last period’s Sales & Marketing expense / this period’s new ARR <math> CAC(\Delta t)=\frac{S_x+M_x}ARR </math> == Details == ;Sales Expenses (S<sub>x</sub>) include * the wages of all of the personnel in Sales, in...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

The CAC Ratio looks at how much Sales & Marketing expense you spend to buy $1 of new ARR. It’s the inverse of the Magic Number, which measures how much new ARR is created for each $1 of Sales & Marketing expenses.

Definition

CAC Ratio = last period’s Sales & Marketing expense / this period’s new ARR

Details

Sales Expenses (Sx) include
  • the wages of all of the personnel in Sales, including commissions
  • all expenses for tools used by this personnel
  • excluding company-wide tools like email, chat, data storage, etc.
Marketing Expenses (Mx) include
  • the wages all of the personnel in Marketing
  • all expenses for tools uses by this personnel
  • excluding company-wide tools like email, chat, data storage etc.
  • including Ad Spend in the given time period Δt

Standardization Status

Request for Comments (RFC): 22/0002 - CAC-LTV-Ratio
Type: metric
Version: 0.9
Status:proposal

See also

Sources