Gross Dollar Retention

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Gross dollar retention is a metric that is used to measure the amount of revenue that a company is able to retain from its existing customers over a given period of time. This metric is calculated by taking the total revenue generated from a company's existing customers in a given period and dividing it by the total revenue generated from those customers in the previous period. The resulting figure is expressed as a percentage, and it provides a useful way for a company to gauge the effectiveness of its customer retention efforts. A high gross dollar retention rate typically indicates that a company is doing a good job of retaining its existing customers, while a low gross dollar retention rate may indicate that the company is struggling to retain its customers and may need to implement new strategies to improve its customer retention.

Definition

Definition

Details

Standardization Status

Request for Comments (RFC): 22/0011 - Gross Dollar Retention (GDR)
Type: metric
Version: 0.9
Status:proposal

See also

Sources