Gross Dollar Retention: Difference between revisions
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{{RFC_Metric|number=22/0011|title= | {{RFC_Metric|number=22/0011|title=Gross Dollar Retention (GDR)|version=0.9|status=proposal|type=metric}} | ||
== See also == | == See also == | ||
Latest revision as of 20:45, 6 December 2022
Gross dollar retention is a metric that is used to measure the amount of revenue that a company is able to retain from its existing customers over a given period of time. This metric is calculated by taking the total revenue generated from a company's existing customers in a given period and dividing it by the total revenue generated from those customers in the previous period. The resulting figure is expressed as a percentage, and it provides a useful way for a company to gauge the effectiveness of its customer retention efforts. A high gross dollar retention rate typically indicates that a company is doing a good job of retaining its existing customers, while a low gross dollar retention rate may indicate that the company is struggling to retain its customers and may need to implement new strategies to improve its customer retention.
Definition
Definition
Details
Standardization Status
Request for Comments (RFC): 22/0011 - Gross Dollar Retention (GDR)
Type: metric
Version: 0.9
Status:proposal