Talk:Customer Acquisition Cost (CAC): Difference between revisions
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Might make sense to include a time-delay according to the deal-cycle of the company. E.g. for a deal-cycle of 6 months, take the CAC of 6 months ago and compare it to customers won this month. Basically a cohort-based look at CAC. | == CAC delay == | ||
Might make sense to include a time-delay according to the deal-cycle of the company. E.g. for a deal-cycle of 6 months, take the CAC of 6 months ago and compare it to customers won this month. Basically a cohort-based look at CAC. --[[User:JonathanGregory]] 19:07, 08 March 2023 (GMT+1) | |||
Latest revision as of 19:22, 8 March 2023
CAC delay
Might make sense to include a time-delay according to the deal-cycle of the company. E.g. for a deal-cycle of 6 months, take the CAC of 6 months ago and compare it to customers won this month. Basically a cohort-based look at CAC. --User:JonathanGregory 19:07, 08 March 2023 (GMT+1)