Talk:Customer Acquisition Cost (CAC): Difference between revisions
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(Add time-delay/cohort view) |
(No difference)
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Revision as of 19:01, 8 March 2023
Might make sense to include a time-delay according to the deal-cycle of the company. E.g. for a deal-cycle of 6 months, take the CAC of 6 months ago and compare it to customers won this month. Basically a cohort-based look at CAC.