Customer Lifetime Value (CLV): Revision history

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21 February 2023

  • curprev 11:4411:44, 21 February 2023‎ Mara Melão talk contribs‎ 1,378 bytes +1,378‎ Created page with "Customer lifetime value (CLV) is a metric that estimates the total value a customer brings to a business over the duration of their relationship with the business. It is an important concept for businesses because it helps them understand the long-term revenue potential of a customer, and helps them make decisions about how much to invest in acquiring and retaining customers. == Definition == <math> Customer Lifetime Value (CLV) = (ARPA \times\ Gross Margin) / Churn Ra..."
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